Impact Of WordPress On The eCommerce Web Industry

WP Impacting Ecommerce

WordPress has and continues to prove its worth as the modern CMS platform – that continuously improves itself with every new version release. Infect, the platform now powers 25 percent (almost a quarter) of websites around the world (as you can see in the below chart).

website chart
Website Chart

Today, the popularity of the WordPress CMS is not hidden from anyone. As a matter of fact, you'll hard-pressed to find many people who don't have used or heard of the WP platform. Built as a blogging platform, WordPress evolved over time and became known as the most dominating CMS platform. And now, the CMS giant is also recognized for its contributions to the eCommerce industry.

What's interesting is that WordPress is becoming the in-demand platform for eCommerce website development other than Magento, Shopify, BigCommerce etc. Wondering how? Read on further to know about the impact of WordPress on the eCommerce industry.

Acquisition of WooCommerce (WooThemes)

In an interview with WIRED magazine, WordPress creator Matt Mullenweg said, "their next goal is to power 75 percent of the web." He further added that the future plan is to make it big in the world of eCommerce. And, post the acquisition of WooCommerce (world's popular eCommerce platform) by Automattic, WordPress is certainly going to reach new eCommerce heights. After all, WooCommerce powers 30 percent of the online stores on the Internet, which is quite huge.

Acquisition of woo themes
Acquisition of woo themes

In essence, WooCommerce is touted to be one of the top eCommerce platforms. And with Automattic (the company behind WordPress) acquiring WooCommerce in 2015, you can expect – WordPress becoming a more popular choice for eCommerce development projects. With WordPress and WooCommerce team joining hands, you can see WordPress making huge strides in the online world.

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Tons of eCommerce Plugins and Themes

WordPress has already contributed a lot to the eCommerce industry thanks to the availability of thousands of eCommerce plugins from the official WP Plugins Directory and third-party sources. These plugins help add new and improved eCommerce functionality into the online storefront. Some of the top WordPress eCommerce plugins, apart from WooCommerce, worth considering are:

  • WP E-commerce
  • Jigoshop
  • Easy Digital Downloads
  • MarketPress

Besides plugins, WordPress offers several great eCommerce themes that can be used to improve the look and feel of the store. Just like plugins, you can access free themes from the official WordPress Theme Repository or can buy premium themes from sources like Themeforest, ElegantThemes, and other trusted names.

Accessibility of Developers

Unlike Magento, finding WordPress developers is pretty easy. That's because WordPress is an open source platform and allows novices to seasoned developers in re-using existing code to build an online store without having to start from the scratch. And so, when it comes to developing an e-store in WordPress, you won't have to waste much of your time and energy in looking for a service provider suitable for your project. However, you'll need to ensure choosing a reliable developer for the job.

accessiblity of developers
accessiblity of developers

The ease with which you can approach WordPress professionals for building your eCommerce site or store, encourages more and more site owners to take up WordPress as their eCommerce platform compared to Magento. Moreover, because of easy approachability of developers, you can expect to get a quick solution.

Easy Customization

Easy Customization
Easy Customization

Whether you're a developer or not, you can easily customize your WordPress site without tinkering with the code. Right from changing colors, to design, and several other attributes – WordPress makes customizing website elements a breeze with the help of its user-friendly admin interface. And, of course, the host of WP themes and plugins also contribute to customizing a site's looks and functionality quickly and with utmost efficiency.

Most importantly, the "Theme Customization screen" (also referred to as Theme Customizer) help administrator in changing a theme's settings. Also, it lets them see a preview of the recent changes in real time. In short, Theme Customizer offers a preview to let users see how their theme looks once some tweaks are made to it. This way users, as well as developers, can know that effect the changes will have on a WP site or blog. For example, below image shows the Customizer settings in the latest WordPress Twenty Sixteen Theme.

Regular Version Updates

In order to survive in today's competitive eCommerce industry, it has become needful for site owners to keep their website up-to-date according to the latest market trends and consumers needs. And, for keeping a site updated, a platform requires regular updates that could help in dealing with and coping up with the challenges to present a feature-rich website with enhanced functionality.

Since WordPress new version releases are launched quite frequently, you get to experiment with new features and functions that might help in improving your site's performance. However, other eCommerce platforms do not offer version updates quickly. Most importantly, WordPress makes a new version available for public use in every 3-4 months or so.

list of wordpress version releases
list of wordpress version releases

The availability of new version releases introduces several new features that could help in improving the security, maintenance and other features of your online store.

Wrapping Up

WordPress is getting exponentially better day by day thanks to its active community of users and developers. Basically, the CMS platform keeps on enhancing every time with the launch of new versions and frequent upgrades. Moreover, with a myriad of plugins and themes, and customization flexibility is what makes WordPress a worthy website development platform. And after acquiring WooThemes, you can expect this CMS giant to be making bigger changes in the eCommerce space and for good reason This post will help you learn some important key factors of WordPress and their influence on eCommerce.